Maximized Conversions: How IM=X Pilates Westwood Supercharges Facebook and Google Ads with Referrizer Agency
Problem
IM=X Locations have always been leaders in wellness and fitness, offering top-notch services to their clients. However, they faced challenges in boosting their online presence and attracting high-value leads through platforms like Google and Facebook. Despite their previous advertising efforts, they struggled to connect with the right audience.
That’s when they partnered with Referrizer Agency—to enhance their digital strategy, improve their reach, and ensure they connect with clients who truly appreciate what they offer.
With a tailored approach, Referrizer Agency helped IM=X connect with more clients who value their unique offerings, driving growth and solidifying their position as a top choice in the wellness industry.
Solution
Despite their previous advertising efforts, their message wasn’t reaching the right audience, and their online visibility remained limited, leading to missed opportunities for growth and client engagement. To tackle this, Referrizer Agency implemented a comprehensive strategy for both Meta and Google Ads. On Meta, they optimized targeting parameters to reach specific demographics that align with IM=X’s ideal clientele, using lookalike audiences and interest-based targeting to ensure ads reached users likely to convert. On Google, they revamped the keyword strategy, focusing on high-intent search terms to capture potential clients actively looking for wellness and fitness services. Referrizer also fine-tuned ad copy and A/B design testing to improve Quality Scores, which helped reduce cost-per-click and increase ad visibility.
This dual-platform approach significantly improved lead quality and engagement, ensuring that IM=X connected with the right clients at the right time.
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Results
Over the course of 90 days in Meta, we generated 136 leads for IM=X locations at a cost per lead (CPL) of $24.48, significantly enhancing overall visibility and engagement. In the last 30 days alone, 34 leads were captured with a CPL of $33.14, demonstrating consistent performance. Lead quality saw a noticeable improvement, attracting more engaged and relevant clients for IM=X. The successful ad creatives led to a significant increase in conversions, effectively optimizing their digital presence.
